Increasing Blood Donations with Young People
Victoria Corcoran, Joaquin Donahue, Sara Hancock, Reid Vacharakupt
This work collaborated with the Czech Red Cross (Český červený kříž), and the goal of this project was to increase blood donations among Czech young adults. The team surveyed young adults to determine what barriers stop them from donating. We also interviewed hospital staff to better understand the blood donation process. We analyzed different media campaigns that the Red Cross has previously used to solicit blood donations. We created several infographics that could be used for an information campaign to increase blood donations.
See the final report here.