Improving Social Media of Zoo Praha
Benjamin Hayden, Ashley Jacob, Navpreet Kaur, Maeve Norton
We worked with Zoo Praha to improve their presence on social media. Our project goal was to develop a social media outreach plan that increases public engagement to highlight Zoo Praha’s mission of conservation and education. We achieved this through field observations of the educational signs throughout Zoo Praha, social media analysis of Zoo Praha and comparable zoos, interviewing other zoo experts, and surveying visitors. This research informed the final deliverable, a two-week social media outreach plan for Instagram and YouTube. The outreach plan uses best practices to create entertaining and engaging content that incorporates educational content about Zoo Praha’s conservation efforts. Read the final project report here.