A Holistic Health Podcast for Czech Women
Jacob Kayser, Molly Mahoney, Josephine Patten, Avery Macomber
The mental, spiritual, and social health of women is important, not just physical health. Our team worked to provide recommendations for the marketing and development of a podcast that raises awareness about holistic health among Czech women. We achieved this by surveying Czech women about podcast consumption habits, analyzing English and Czech language podcasts, and researching Instagram marketing strategies. The team then created podcast production and marketing guidebooks. Our final report and guidebooks can be found here.