Enhancing the Zoo Praha Website
Christina Aube, Benjamin Bagley, Morgan Collins, Jack Hanlon, Sarah Spencer
Zoo Praha, located in Prague, Czech Republic, is an internationally distinguished zoo that receives roughly 1.4 million visitors annually. The zoo is working to update their website including adding English content, and improving accessibility to individuals with disabilities. Our project goal was to provide guidelines to help Zoo Praha redesign their website, enhance its functionality, improve web accessibility, and bolster tourism. We achieved this by conducting observational research, distributing surveys, and analyzing content from other top zoo websites. The team developed guidelines and multiple webpage mockups for Zoo Praha to use while redesigning their website, focusing on organization, aesthetics, content, accessibility, and language accommodations. Our final report can be found here.